GOALS
A goal is a general statement of purpose: It does not
usually have specific numbers:
EXAMPLE : Provide services for fertility related
problems to all persons within our service area.
At another level this same goal might be "to ensure
that fertility related services are accessible to all
citizens"
Principles of classical management
theory
Unity of command: an employee should receive
orders from only one superior.
Scalar chain of commend; the line of authority
from superior to subordinate, which runs from top to
bottom of the organization; this chain, which results
from the unity of-command principle, should be used as
a channel for communication and decision making.
Span of control; the number of people reporting
to one supervisor. Must not be so large that it creates
problems of communication and coordination.
Staff and line; staff personnel can provide
valuable advisory services, but must be careful not to
violate line authority.
See Chart 1
Initiative to be encouraged at all levels of the organization.
Division of work; management should aim to achieve
a degree of specialization designed to achieve the goal
of the organization in an efficient manner.
Authority and responsibility: attention should
be paid to the right to give orders and to expect obedience;
an appropriate balance between authority and responsibility
should be achieved. It is meaningless to make someone
responsible for work if they are not given appropriate
authority to execute that responsibility.
Refer to Chart 1(above)
Centralization (of authority): always present to
some degree, this must vary to optimize the use of faculties
of personnel.
Discipline; obedience, application, energy, behavior,
and outward marks of respect in accordance with agreed
rules and customs. Subordination of individual
interest to general interest: through firmness, example,
fair agreements, and constant supervision.
Equity based on kindness and justice, to encourage
personnel in their duties; fair remuneration which encourages
morale, yet does not lead to overpayment.
Stability of tenure of personnel to facilitate
the development of abilities.
Esprit de corps; to facilitate harmony as a basis
of strength.
These principles, many of which
were first used by Frederick the Great (of
Prussia,) and other military experts to develop armies
into "military machines," provided
the foundation of management theory in the
first half of this century. Their use is
very widespread today.
Management is the integration of effort, wise use
of resources, motivating of people, providing leadership,
planning, and controlling and guiding an organization
or a system to toward a set of goals and objectives. "
"Management is an activity which performs certain
functions m order to obtain the effective acquisition,
allocation and utilization of human efforts and physical
resources in order to accomplish some goal."
FOUR USEFUL MANAGEMENT GUIDES
1. PRIMACY OF PLANNING. PLANNING PRECEDES ALL THE OTHER MANAGEMENT FUNCTIONS. See Chart
2
2. ABSOLUTENESS OF RESPONSIBILITY. A MANAGER CANNOT
ESCAPE RESPONSIBILITY FOR THE ACTIVITIES OF INDIVIDUAL
SUBORDINATES.
3. BREVITY OF COMMUNICATION. MESSAGES WHICH ARE
BRIEF AND TO THE POINT ARE MORE LIKELY TO BE
UNDERSTOOD AND ACTED UPON THAN ARE THOSE WHICH
ARE LONG OR RAMBLING.
4. EXCEPTION PRINCIPLE. MANAGERS SHOULD CONCERN
THEMSELVES WITH EXCEPTIONAL CASES AND NOT ROUTINE
RESULTS.
FUNCTIONS OF A MANAGER
PLANNING. THE PROCESS OF SETTING OBJECTIVES
AND THEN FORMULATING THOSE STEPS WHICH WILL BE
NECESSARY TO ATTAIN THESE OBJECTIVES. (See standards
from Healthy People 2000 MCH
goals which provide a starting point for
planning a MCH program.)
ORGANIZING. THE PROCESS OF STRUCTURING
ACTIVITIES, MATERIALS, AND PERSONNEL FOR ACCOMPLISHING
PREDETERMINED OBJECTIVES.
DIRECTING. THE PROCESS OF INFLUENCING PEOPLE
TO ATTAIN PREDETERMINED OBJECTIVES. See
Chart 3
CONTROLLING. THE PROCESS OF DETERMINING
THAT EVERYTHING IS GOING ACCORDING TO PLAN.
SKILLS OF A MANAGER
TECHNICAL SKILLS: ARE THOSE THAT REQUIRE
AN "UNDERSTANDING OF AND A PROFICIENCY IN
A SPECIFIC KIND OF ACTIVITY, PARTICULARLY ONE
INVOLVING METHODS, PROCESSES, PROCEDURES, OR
TECHNIQUES."
HUMAN SKILLS: INVOLVE WORKING WITH PEOPLE,
OFTEN AS A MEMBER OF A GROUP. ONE OF THE KEY
ASPECTS OF THIS SKILL IS THE ABILITY TO COMMUNICATE
EFFECTIVELY WITH OTHERS, AS WELL AS THE ABILITY
TO MOTIVATE AND LEAD THEM.
CONCEPTUAL SKILLS: NECESSARY FOR SUCCESSFUL
MANAGEMENT INCLUDE THE ABILITY TO VIEW SEPARATE
ENTITIES AS A COMPOSITE. (See chart 4)
THE ORGANIZING PROCESS
"ORGANIZING IS THE PROCESS OF ASSIGNING DUTIES
TO THE PERSONNEL AND THEN COORDINATING THE EFFORTS
OF THESE INDIVIDUALS IN SUCH A WAY AS TO ENSURE
MAXIMUM EFFICIENCY IN THE ATTAINMENT OF PREDETERMINED
OBJECTIVES." See Chart 5
CHARACTERISTICS OF THE BUREAUCRATIC
MODEL
SPECIALIZATION AND DIVISION OF LABOR. WORK
IS BROKEN INTO ITS SEPARATE COMPONENTS AND EACH
EMPLOYEE BECOMES A SPECIALIST IN ONE AREA.
HIERARCHICAL ARRANGEMENTS. THERE IS A HIERARCHY
OF POSITIONS FORM THE TOP OF THE ORGANIZATION
TO THE BOTTOM.
tA CONSISTENT SYSTEM OF RULES AND REGULATIONS.
EVERY ORGANIZATION NEEDS A SYSTEM OF RULES & REGULATIONS
WHICH TELL THE EMPLOYEES WHAT TO DO AND NOT TO
DO.
IMPERSONAL RELATIONSHIPS. THE ORGANIZATION
ENCOURAGES A SPIRIT OF IMPERSONALITY.
TECHNICAL COMPETENCE:. EMPLOYMENT IS BASED
ON TECHNICAL COMPETENCE.
Now you have read this material examine the following
three organizations. Consider and be prepared
to discuss the differences and similarities between
the three organizations.
Virginia
Department of Health
Corpus
Christi-Nueces County Department of Health
Richmond City Health
Department
Discuss on class discussion web: Think about
any organization you have worked for and state
whether the following principles applied to your
organization. Did they work or not? If
not. why not?
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Unity of responsibility?
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To whom was the agency responsible?
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What were the controlling legal
authorities for the agencies?
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How are they similar and dissimilar
to private organizations and
to non governmental
health institutions?
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What skills may have been lacking
in preparation for managing these
institutions?
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Go To Fiscal Issues
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